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Dove onslaught



Uploaded by: tpiper
Video Description:
Dove film by Tim Piper, Ogilvy.
Art Directors: Stuart Campbell, Mike Kirkland, Sharon Lee Pan
Written and directed by Tim Piper.
CD: Janet Kestin, Nancy Vonk
Exec Producer: Brenda Surminski, Producer: Jeff McDougall
DP: Marc Laliberte-Else (inc Ray Dumas)
Post: Soho (editors Kevin Gibson/TP), Sound: Vapor, Song: La Breeze, by Simian
Campaign for Real Beauty credits include Dennis Lewis and Malcolm Poynton from Ogilvy London.
More films, tools and resources available on campaignforrealbeauty websites around the world.
Dove contact: Alison Leung
Link: http://www.campaignforrealbeauty.ca/?utm_source=YouTube &utm_medium=video_seed&utm_content=Onslaught&utm_term=EN&utm_campaign=Drive_Viral


Tags for this video: ad body cannes dove evolution girls onslaught pressure women

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Comments for this video on YouTube
aww that is so cute ... ( 1 month ago by thatsathletics)
aww that is so cute! and so true!!!
triste realidad ( 1 month ago by victorbrisa)
triste realidad
I love this advert, ... ( 1 month ago by CaptainFreeFall)
I love this advert, it represents everything that society is today when it comes to marketing.
The reality is Dove ... ( 3 weeks ago by LichtEngel7)
The reality is Dove products are pretty much crap.
The girl is so cute ... ( 3 weeks ago by XxPnuemaxX)
The girl is so cute, she reminds me of my best friend's nieces. they're both adorable with red hair.
5/5 ( 3 weeks ago by Britty5096)
5/5
This video makes me ... ( 3 weeks ago by mikangosho)
This video makes me feel so sad about this world we live in... Since you are a little girl, they should teach you to love yourself and accept your body the way it is, to feel beautiful the way you are, but this doesen't make money, of course. They want us to spend a lot of money on cosmetics and surgery, just to look more beautiful, or more what they want us to think it's beautiful. How sad
but doesn't dove ... ( 3 weeks ago by LisaRoxUrWorld)
but doesn't dove sell beauty products, that are meant to make u pretty. Bit hypocritical I think
No. ( 3 weeks ago by Villageiddyit)
No.
yeah.. its truly ( 2 weeks ago by AhojeQ)
yeah.. its truly
umm does anyone ... ( 2 weeks ago by tamurocks11)
umm does anyone know the song to this video??
look right... Song: ... ( 2 weeks ago by perfectcircle77)
look right... Song: La Breeze, by Simian
yup! they have it ... ( 2 weeks ago by teenroses)
yup! they have it on itunes
this vid is so ... ( 2 weeks ago by teenroses)
this vid is so freakin addicting, but u gotta watch the "dove: onslaught(er)" right there on the side, too
This makes you sad! ... ( 2 weeks ago by DragomirJtac)
This makes you sad!? Try thinking about animal cruelty, and the homeless, and starving children.
Those are some of ... ( 2 weeks ago by mikangosho)
Those are some of the many problems in this world, I worry about them too. But I have the right to feel sad about the importance this society gives to external appearance and its impact in many girls lives. Don't tell me how I should feel.
Dove sells Soaps, ... ( 1 week ago by Iantheparty)
Dove sells Soaps, Shampoo's, etc. Not really make-up.
the thing is, the ... ( 1 week ago by benedictrove)
the thing is, the company that makes dove also makes axe... which has some of the most sexist ads ever that enforce unrealistic standards for women... soo hypycritical don't support them just because of this
This video is so ... ( 1 week ago by yeahT4YL0R)
This video is so fucking good.
The irony of this ... ( 1 week ago by GodzillaGlenn)
The irony of this commercial, which is one of the best I've seen, is that it uses all of the elements of modern advertising - quick cuts, captivating music, and, especially, lots of images of scantly clad women - to decry the state of modern advertising. It is effective in "selling" its message for the very same reasons the beauty industry is effective in selling its message. In a backhanded kind of way it demonstrates why this kind of advertising isn't going to ever stop.
0:08 that girl is ... ( 5 days ago by DieWhiteMan)
0:08 that girl is fugly
Yeah, you're right. ... ( 5 days ago by nyxetera)
Yeah, you're right. This campaign was extremely successful too. You can't forget that their ultimate goal is to get you to buy despite any illusion of good intentions. If this film didn't have a brand on it I'd believe in it a lot more.
fugly?! - you ... ( 23 hours ago by krelso)
fugly?! - you fricken idiot the point of the video is to love and accept yourself for who you are and not try to live up to today's twisted misconceptions of beauty - good on you
maybe I am worng ... ( 2 hours ago by grancucharon)
maybe I am worng but, doesn
´t dove industry promove all this?



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