We Are Apple (Leading The Way)



Uploaded by: adiblasi
Video Description:
This was a corporate song that was used during the Macintosh rollout in January, 1984. I heard it live, in Manhattan, before Steve Jobs took the stage to introduce the Macintosh and the new line of Lisa computer systems.
The copy that's been out on the Internet was pretty ratty looking, with dropouts in the video and the audio. I digitized and restored this version from a first generation VHS tape in my personal library. I also extracted the audio and enhanced it in my home studio to give it some more punch and re
duce the noise. So, if you are into technology, Apple corporate history, or computing, you will enjoy this. if you're not, and you just like the videos of me and my family and my bad jokes -- don't watch it, because the song is really cheesy and is a blatant rip off of Irene Cara's "Flashdance" son
g. Trivia: when I saw this 'live' at the Mac introduction, we, as Apple Dealers, all LAUGHED OUR ASSES OFF at time marker 02:47 - when the guy carried a 60 pound LISA computer under his arm like it was a laptop! Trivia: Some fellow Apple Dealers, who were watching the Macintosh introduction, got o
ut of their seats to call their stock brokers from the pay phones to issue a 'buy' order! Smart. I wish I did the same. I was too involved in figuring out how I could afford to buy both a Mac and a Lisa. Trivia: I didn't know how to tie my necktie. I used to keep them pre-notted. When I was in the
bathroom, all suited up, I yanked the necktie and the knot came loose! HOLY CRAP! Good thing a co-worker also had to use the facilities, and help me fix my tie. How embarrasing. I quickly learned to tie a Windsor knot a week later. Alfred


Tags for this video: 1984 Alfred Alfred.tv Apple Are Computer II IIc IIe Jobs Lisa Mac Macintosh MetaDestroyer Steve We Woz Wozniak

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Comments for this video on YouTube
your obviously ... ( 6 months ago by msheldrick1)
your obviously someone who hates mac "because it just does" you are probably some windows/linux fanboy and have never touched a mac or used one running system 7 or something.
I'd use Mac if my ... ( 6 months ago by battleofjericho)
I'd use Mac if my engineering job didn't impose a quality attribute on my home computing to better interface with the office.
I absolutely love ... ( 5 months ago by kirbyyasha)
I absolutely love this video. Hopefully soon will make it into an MP3 for my iPod. (Note, I'll post the MP3 once I get around to it)
ah... this brings ... ( 5 months ago by delfmeek)
ah... this brings back some memories.... Too bad I don't have my Apple II anymore.
Nice song, weak ... ( 5 months ago by magicianspirit)
Nice song, weak visuals. Too bad they didn't have the iTunes visualizer back then!
So apple isn't the ... ( 5 months ago by seriouslysolo)
So apple isn't the only one with weird past of commercials.
hey, i have the " ... ( 5 months ago by runn1ng)
hey, i have the "low quality" version on my youtube (as "worst apple ad ever"), i didnt know better version exists! btw, was it really 1984 and not 1983? but well you know it better then me, i was not alive in 1984 :) have a nice day
regarding your LOL ... ( 5 months ago by nickdotvr)
regarding your LOL @ 2:47 -> JUST before it there's an AT&T van parked in the shot ... coincidence? I think NOT!
don't try the shell ... ( 5 months ago by min47pgl)
don't try the shell song! It is BAD
The question ... ( 5 months ago by Kevbox2008)
The question remains: Was this digitized using a Mac or a PC??? hmmmm..... ;^)
Well Al mostly uses ... ( 5 months ago by T966ER)
Well Al mostly uses macs, soo i guess a mac?!
Theres also a Bell ... ( 4 months ago by Marklin15)
Theres also a Bell Telephone van further in the back ground
This is refering to ... ( 4 months ago by Marklin15)
This is refering to nickdotvr's comment
wtf??? wow, a LISA ... ( 4 months ago by coxvidioandmore)
wtf??? wow, a LISA being carried like a laptop!! lol
Apple leads the way ... ( 3 months ago by ComputerTechCentral)
Apple leads the way. Microsoft? Dead last .
This song is so ... ( 3 months ago by Tetrasoft)
This song is so catchy, i would use it as a ringtone, but I dont want to stand out moreso as an apple geek :-D
I love this song. ... ( 3 months ago by JusticeJedi)
I love this song. Is the song available on iTunes?
They 80s was a ... ( 3 months ago by willdraw4food)
They 80s was a great time to live in, especially when everything moved at two frames per second. Not really being sarcastic, I think the "animation" (or lack of) made this a lot cooler than it should've ever been!
wonderfull... apple ... ( 2 months ago by diaperzombie)
wonderfull... apple 4 life!!!!!!!!!! LEADING THE WAY! it's so true!!!

i need someone to ... ( 1 month ago by aly04chem58)
i need someone to likc my pussy Q
wow, 80's, baby! ... ( 1 month ago by altfvier)
wow, 80's, baby! Really great!
By the way, what's ... ( 1 month ago by altfvier)
By the way, what's this strange mouse thing about? I don't believe that anyone will ever use anything else than a keyboard on a computer. Mouse tztz... stupid idea.
AHAHHAHAHA thanks ... ( 3 weeks ago by DjC4)
AHAHHAHAHA thanks for cleaning this up. Awesome restoration!
not a commercial ... ( 5 days ago by willfieldsend)
not a commercial its a corporate video



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